"It’s particularly critical to bring your Audio DNA to your entertainment, commercial or instructional content"

It’s not about entertainment — it’s about brand enhancement: Articulate what your brand stands for before addressing what the music must do. Investigate what audio approaches your competitors are using, so you can stand out.

Source:CONTENT MARKETING INSTITUTE

SONIC BRANDING

What do we mean with sonic branding? It's no secret that sound and music have the power to trigger emotions, memories and even develop new feelings like love and happiness. What does your brand want have to say to you audience? What kind of emotion do you want your audience to have when they experience or see your product or service? Great brands have always used music and sound to bring their audience together and share their story. Music can not only create feelings like trust, but it changes human behaviour. With the right music and sound you can influence buying decisions or create curiosity that leads to a sale.

How to create a successful sonic branding strategy for your brand?

To create a successful sonic branding strategy you need your brand's sound to stand out from the noise and create an authentic and true sounding character that fits your brands. The characteristics will be translated to musical assets which will lead to your brand's sound identity. Your sound identity must be used consistently in any audiovisual material that your brand produces.

Using your brand's sound identity in every audiovisual production will create trust and believability to you audience. Your brand speaks in one voice that your audience will recognise as you and only you.

Sonic-Branding in 360 and VR

With new technologies like 3D audio we can place sound above, below, behind and beside you. With this new technique we can navigate users, in a 360 environment, to your brands storyline with the help of sound effects that match your sound identity. This way your viewers never miss the message or story of your brand.

Interested in what your brand sounds like and like to have a sonic-branding music experience for your 360 or VR experience? Get in contact with us and work with our audio partner to create you unique sound identity for your brand.

Sonic Branding Samples

BrandChain_Logo_Promo

00:10

BMW Virtual Reality Showroom

00:23

Lamborghini Lisbon VR

00:19

Click on the images below to see some of our latest creations!